In fact, the concept of markets concentration, including at least three fronts: industry brands (mainstream manufacturers)
Car multimedia make public of China's automobile (car audio and video electronics) have developed through the course of more than 15 years, from immaturity to gradually augment in clear categories (such as a car-specific products) and even to lead the global development, which is China the shrewdness of a generation, the upshot of the sudden improve of Chinese automotive industry and automotive market.
This process, gave birth to the FREEWAY hover rhyme brand, a good helper, Hua Yang, Lu Chang activity of outstanding companies and brands, FREEWAY, in alternative stages of CD, VCD, DVD, etc., have decent action from product to marketing, continues to introduce and support a leading direction in the industry.
February 2012, the product the Tianyuan initiation vehicle multimedia radical - "Chi coming in a cloud" voice navigation platform products, echoed once the Ford SYNC system, media, Tianyuan Chi coming in a cloud platform and commercialization application into the broadcast in China set off a revolution of the driving safety of car DVD navigation.
All these are indications that the early payment of China's auto car multimedia puff has once in the "market focus" upon track. "Market concentration" in this particular publicize competition, each industry after the indigenous natural competition, chaotic announce situation, industry self-regulation to rectify and national situation feel in the process of legalization bred. Industry background of the era we breathing in is "market concentration" of the moment.
In fact, the concept of present concentration, including at least three fronts: industry brands (mainstream manufacturers) focus on product setting (the amalgamation of generally high quality) and channel (smooth sales channels), concentrated.
The raptness process of the brands, is plus accompanied by many so-called "cottage" movement, which is determined by the special circumstances and market conditions in China. As the home appliance industry in the eighties and nineties, on the subject of the princes factory buildings, after the price war, the channel war. announce of a round of battle down, and ultimately the flaming of the TCL, Haier, Skyworth, one of the few winners, and even former overlord Japanese brands, the air sun, or be acquired, or facing a winding-up. Brands continue to focus upon the process, the publicize of natural selection and event initiative to puff ones devour the game is an everlasting doing of trailer war, the big acquire bigger. It is after that the result of consumer choice. The olive branch of consumer bmw dvdtrust, and ultimately thrown to the long-term matter (or sustainable) brands, as any electronic products will eventually produce the after-sales service, intellectual consumers want to pick a accompanied by their own consumption, the buildup of manufacturers, for their own products purchased after-sales service.
Concentration of brands, but with the mood of the product synchronization centralized. Multimedia in the car navigation market, the huge manufacturers of product mood and stability is a norm, the product of many little businesses or cottage industries, because of insufficient resources system, R & D and production, often lead to instability in the product quality. Consumer products, are most afraid of is encountered products often go wrong, we as consumers are most anxious about.
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